Instagram Business Integration
Instagram Business integration enables you to engage with customers through Instagram Direct messages, stories, and posts. This integration is perfect for brands looking to connect with their audience on one of the most popular social media platforms.Getting Started
Prerequisites
- Instagram Business Account
- Facebook Business Manager account
- Connected Facebook Page
- Instagram Professional account
Setup Process
1
Convert to Business Account
- Go to your Instagram profile settings
- Switch to “Switch to Professional Account”
- Choose “Business” account type
- Connect to your Facebook Page
2
Connect to Kaie
- Navigate to Integrations in your Kaie dashboard
- Select “Instagram Business” from available integrations
- Click “Connect Account”
- Authorize Kaie to access your Instagram Business account
3
Configure Settings
- Set your business display name
- Upload your business profile picture
- Configure auto-responses
- Set up message templates
Message Types
Text Messages
Send text messages through Instagram Direct.Basic Text Messages
Basic Text Messages
- Plain text messages
- Emoji support
- Hashtag support
- Mention support (@username)
Configuration
Configuration
Media Messages
Share images, videos, and carousels through Instagram Direct.Supported Media Types
Supported Media Types
- Images: JPG, PNG (max 8MB)
- Videos: MP4, MOV (max 100MB)
- Carousels: Multiple images/videos in one message
- Stories: Temporary content (24 hours)
Configuration
Configuration
Interactive Messages
Create engaging conversations with interactive elements.Quick Replies
Quick Replies
- Pre-defined response options
- Easy customer selection
- Workflow branching
- Data collection
Call-to-Action Buttons
Call-to-Action Buttons
Story Messages
Respond to Instagram Stories and create interactive content.Story Interactions
Story Interactions
- Respond to story mentions
- React to story content
- Share story responses
- Create story polls
Story Features
Story Features
- Stickers and GIFs
- Location tags
- Hashtag stickers
- Mention stickers
Workflow Integration
Message Triggers
Set up workflows that respond to Instagram messages and interactions.Trigger Types
Trigger Types
- Direct Messages: Respond to DM conversations
- Story Mentions: React to story mentions
- Post Comments: Respond to post comments
- Hashtag Mentions: Monitor specific hashtags
Use Cases
Use Cases
- Customer Support: Answer product questions
- Order Tracking: Provide order updates
- Content Engagement: Respond to comments and mentions
- Lead Generation: Qualify potential customers
Automated Responses
Configure AI-powered responses for Instagram interactions.Response Types
Response Types
- Instant Replies: Quick responses to common questions
- AI-Generated: Intelligent responses using AI Brain
- Template-Based: Pre-written responses for specific scenarios
- Escalation: Route complex issues to human agents
Configuration
Configuration
- Set response time limits
- Configure escalation rules
- Define conversation flows
- Set up fallback responses
Advanced Features
Story Management
Automate Instagram Story interactions and responses.Story Features
Story Features
- Auto-respond to mentions: Automatically respond to story mentions
- Story polls: Create interactive polls in stories
- Story questions: Answer customer questions in stories
- Story highlights: Save important stories to highlights
Configuration
Configuration
- Set up story mention monitoring
- Configure auto-response templates
- Create story content templates
- Set up story highlight categories
Hashtag Monitoring
Track and respond to specific hashtags and mentions.Monitoring Features
Monitoring Features
- Hashtag tracking: Monitor specific hashtags
- Mention alerts: Get notified of brand mentions
- Competitor monitoring: Track competitor mentions
- Trend analysis: Analyze hashtag performance
Use Cases
Use Cases
- Brand monitoring: Track brand mentions
- Campaign tracking: Monitor campaign hashtags
- Customer feedback: Collect user-generated content
- Influencer engagement: Connect with influencers
Content Scheduling
Schedule Instagram posts and stories through Kaie.Scheduling Features
Scheduling Features
- Post scheduling: Schedule regular posts
- Story scheduling: Schedule story content
- Carousel posts: Create multi-image posts
- Video posts: Schedule video content
Configuration
Configuration
- Set posting schedules
- Configure content templates
- Set up approval workflows
- Monitor posting performance
Analytics and Insights
Message Analytics
Track performance of your Instagram messaging.Metrics
Metrics
- Response time: Average time to respond
- Message volume: Number of messages sent/received
- Engagement rate: Customer engagement levels
- Conversion rate: Messages that lead to conversions
Reporting
Reporting
- Daily, weekly, monthly reports
- Performance comparisons
- Trend analysis
- Custom dashboards
Content Performance
Monitor the performance of your Instagram content.Content Metrics
Content Metrics
- Reach: Number of unique accounts reached
- Impressions: Total number of times content was viewed
- Engagement: Likes, comments, shares, saves
- Click-through rate: Clicks on links in content
Optimization
Optimization
- Identify top-performing content
- Optimize posting times
- Improve content strategy
- A/B test different approaches
Best Practices
Content Guidelines
Follow Instagram’s community guidelines and best practices.Content Best Practices
Content Best Practices
- Use high-quality visuals
- Write engaging captions
- Use relevant hashtags
- Engage with your audience
Messaging Best Practices
Messaging Best Practices
- Respond quickly to messages
- Use a friendly, authentic tone
- Provide valuable information
- Encourage engagement
Engagement Strategies
Develop effective engagement strategies for Instagram.Engagement Tactics
Engagement Tactics
- Ask questions in posts
- Use interactive stickers in stories
- Respond to comments promptly
- Share user-generated content
Community Building
Community Building
- Create branded hashtags
- Host Instagram takeovers
- Collaborate with influencers
- Run Instagram contests
Troubleshooting
Common Issues
Resolve common Instagram integration problems.Connection Issues
Connection Issues
- Verify Instagram Business account
- Check Facebook Page connection
- Review API permissions
- Test webhook connectivity
Message Delivery Issues
Message Delivery Issues
- Check message format
- Verify recipient accounts
- Review rate limits
- Check content policies
Error Codes
Understand common error codes and their solutions.| Error Code | Description | Solution |
|---|---|---|
| 100 | Invalid parameter | Check message format |
| 200 | Permission denied | Verify API permissions |
| 368 | Rate limit exceeded | Reduce message frequency |
| 400 | Bad request | Check request format |