Instagram Business Integration

Instagram Business integration enables you to engage with customers through Instagram Direct messages, stories, and posts. This integration is perfect for brands looking to connect with their audience on one of the most popular social media platforms.

Getting Started

Prerequisites

Instagram Business Account
Facebook Business Manager account
Connected Facebook Page
Instagram Professional account

Setup Process

Convert to Business Account

Go to your Instagram profile settings
Switch to “Switch to Professional Account”
Choose “Business” account type
Connect to your Facebook Page

Connect to Kaie

Navigate to Integrations in your Kaie dashboard
Select “Instagram Business” from available integrations
Click “Connect Account”
Authorize Kaie to access your Instagram Business account

Configure Settings

Set your business display name
Upload your business profile picture
Configure auto-responses
Set up message templates

Message Types

Text Messages

Send text messages through Instagram Direct.

Basic Text Messages

Plain text messages
Emoji support
Hashtag support
Mention support (@username)

Configuration

{
  "type": "text",
  "text": "Hi @{{username}}! Thanks for reaching out. How can I help you today? #customer_service"
}

Media Messages

Share images, videos, and carousels through Instagram Direct.

Supported Media Types

Images: JPG, PNG (max 8MB)
Videos: MP4, MOV (max 100MB)
Carousels: Multiple images/videos in one message
Stories: Temporary content (24 hours)

Configuration

{
  "type": "image",
  "image": {
    "url": "https://example.com/image.jpg",
    "caption": "Check out our latest collection! #fashion"
  }
}

Interactive Messages

Create engaging conversations with interactive elements.

Quick Replies

Pre-defined response options
Easy customer selection
Workflow branching
Data collection

Call-to-Action Buttons

Visit website
Call phone number
Send email
Custom actions

Story Messages

Respond to Instagram Stories and create interactive content.

Story Interactions

Respond to story mentions
React to story content
Share story responses
Create story polls

Story Features

Stickers and GIFs
Location tags
Hashtag stickers
Mention stickers

Workflow Integration

Message Triggers

Set up workflows that respond to Instagram messages and interactions.

Trigger Types

Direct Messages: Respond to DM conversations
Story Mentions: React to story mentions
Post Comments: Respond to post comments
Hashtag Mentions: Monitor specific hashtags

Use Cases

Customer Support: Answer product questions
Order Tracking: Provide order updates
Content Engagement: Respond to comments and mentions
Lead Generation: Qualify potential customers

Automated Responses

Configure AI-powered responses for Instagram interactions.

Response Types

Instant Replies: Quick responses to common questions
AI-Generated: Intelligent responses using AI Brain
Template-Based: Pre-written responses for specific scenarios
Escalation: Route complex issues to human agents

Configuration

Set response time limits
Configure escalation rules
Define conversation flows
Set up fallback responses

Advanced Features

Story Management

Automate Instagram Story interactions and responses.

Story Features

Auto-respond to mentions: Automatically respond to story mentions
Story polls: Create interactive polls in stories
Story questions: Answer customer questions in stories
Story highlights: Save important stories to highlights

Configuration

Set up story mention monitoring
Configure auto-response templates
Create story content templates
Set up story highlight categories

Hashtag Monitoring

Track and respond to specific hashtags and mentions.

Monitoring Features

Hashtag tracking: Monitor specific hashtags
Mention alerts: Get notified of brand mentions
Competitor monitoring: Track competitor mentions
Trend analysis: Analyze hashtag performance

Use Cases

Brand monitoring: Track brand mentions
Campaign tracking: Monitor campaign hashtags
Customer feedback: Collect user-generated content
Influencer engagement: Connect with influencers

Content Scheduling

Schedule Instagram posts and stories through Kaie.

Scheduling Features

Post scheduling: Schedule regular posts
Story scheduling: Schedule story content
Carousel posts: Create multi-image posts
Video posts: Schedule video content

Configuration

Set posting schedules
Configure content templates
Set up approval workflows
Monitor posting performance

Analytics and Insights

Message Analytics

Track performance of your Instagram messaging.

Metrics

Response time: Average time to respond
Message volume: Number of messages sent/received
Engagement rate: Customer engagement levels
Conversion rate: Messages that lead to conversions

Reporting

Daily, weekly, monthly reports
Performance comparisons
Trend analysis
Custom dashboards

Content Performance

Monitor the performance of your Instagram content.

Content Metrics

Reach: Number of unique accounts reached
Impressions: Total number of times content was viewed
Engagement: Likes, comments, shares, saves
Click-through rate: Clicks on links in content

Optimization

Identify top-performing content
Optimize posting times
Improve content strategy
A/B test different approaches

Best Practices

Content Guidelines

Follow Instagram’s community guidelines and best practices.

Content Best Practices

Use high-quality visuals
Write engaging captions
Use relevant hashtags
Engage with your audience

Messaging Best Practices

Respond quickly to messages
Use a friendly, authentic tone
Provide valuable information
Encourage engagement

Engagement Strategies

Develop effective engagement strategies for Instagram.

Engagement Tactics

Ask questions in posts
Use interactive stickers in stories
Respond to comments promptly
Share user-generated content

Community Building

Create branded hashtags
Host Instagram takeovers
Collaborate with influencers
Run Instagram contests

Troubleshooting

Common Issues

Resolve common Instagram integration problems.

Connection Issues

Verify Instagram Business account
Check Facebook Page connection
Review API permissions
Test webhook connectivity

Message Delivery Issues

Check message format
Verify recipient accounts
Review rate limits
Check content policies

Error Codes

Understand common error codes and their solutions.

Error Code	Description	Solution
100	Invalid parameter	Check message format
200	Permission denied	Verify API permissions
368	Rate limit exceeded	Reduce message frequency
400	Bad request	Check request format

Next Steps

Explore more integration options:

WhatsApp Integration

Connect with customers through WhatsApp Business

Voice Calls

Set up AI-powered voice interactions

AI Brain System

Leverage AI for intelligent conversations

Analytics

Monitor Instagram performance and engagement

Getting started

Workflow Builder

Integrations

Analytics & Monitoring

Instagram Business Integration